Picture a four-location dental group on an enterprise platform. The office manager decides in March that they are overpaying. She compares tools in April, picks one in May, and then discovers the renewal is June 1 and the notice window closed in March. The choice is now: pay for another full year of a tool nobody opens, or pay for two tools at once.
Reverse the order and it costs nothing. Pull the contract first, write the notice deadline on the wall, then shop with a real deadline in hand. That is the entire trick, and it is worth more than any feature comparison.
This is a made-up example used to explain a sequence. It is not a customer and no numbers in it are measured. If you run a practice, the vertical detail is on our dental reputation page; multi-site operators should read the property management page instead, since per-location reputation is the harder version of this problem.